Our Story

Where Data Meets Opportunity

Certilytics launched in 2014 with three employees who’d previously worked for health plans and contracts with two foundational customers. Today we have dozens of customers, over 100 employees, and more than 250M lives on platform.

How’d we do it? Simple. We didn’t spend years courting private equity backers or developing products that looked good on paper but hadn’t been tested in the real world. Instead, we delivered real value from day one.

We were guided by two beliefs: The analytic tools we’d been using previously were cumbersome and academic, failing to provide the information needed to succeed in value-based care. And we knew we could do better.

Seven years later, our solutions are an indispensable source of predictive intelligence used by some of the nation’s largest health plans and PBMs, along with dozens of small and mid-sized health plans, employer groups, and Fortune 100 employers.

These organizations have adopted our solutions not because they’re flashy and complicated—but because they were built with practicality in mind. Our products are designed to be actionable, easy to understand, and up and running in 90 days or less. And because of our experience working as actuaries, data scientists, and clinicians at major health plans, we know how to answer the right questions.

Join Our Team

Are you a down-to-earth genius who is driven to solve problems for our customers? We’re always looking to grow our team.

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Executive Leadership

  • Charles  Bloss, FSA, MAAA, FCA – Executive Vice President, Chief Actuarial Officer
  • Robert   Dwyer, PhD. – Executive Vice President, Chief Data Scientist
  • Danielle Guynup, Executive Vice President, Operations
  • Andrew Ottum, MPH – Executive Vice President, Chief Business Development Officer
  • Elton Tavenner, Executive Vice President, Chief Technology Officer
  • Jessica Kinnick, Executive Vice President, Client Deployment & Management


  • David Hutton – Senior Vice President, Software Engineering
  • Jonathan Hypes – Senior Vice President, Chief Infrastructure Officer
  • Mark Mach – Senior Vice President, Chief Information Security Officer
  • Mark McLane – Senior Vice President, Data Production & Process
  • Kevin Prybol – Senior Vice President, Data Science
  • Elsa Rahner – Senior Vice President, Data Logistics & Management
  • Wes Smith, FSA, CERA, MAAA – Senior Vice President, Advisory & Consulting

Administrative Leadership

  • Allison Campbell, CPA – Senior Vice President, Chief Financial Officer
  • Randall  Justice – Senior Vice President, General Counsel
  • Mark Tatum – Senior Vice President, Chief Officer, Administrative Services

Board of Directors

  • Martin F. Jackson, Co-Founder, Certilytics, Inc.
  • Robert Ortenzio
  • Merle A. Ryland, President & CEO, Certilytics, Inc.

The healthcare industry is evolving rapidly, and sticking with the status quo is no longer an option. If you’re ready to succeed in value-based care, schedule a meeting with our team of experts—today.

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