About Us

We believe unified data, smarter analytics, and value-based strategies drive more efficient and affordable healthcare. Our scalable data management and AI-powered predictive insights enable our customers to transform their businesses and improve the lives of their members and patients.

The Certilytics Story

We launched in 2014 with three employees and two foundational customers. Today we have over 120 employees, dozens of customers, and 250M+ patient lives on platform. How'd we do it? Simple. We delivered value from day one. We were driven by our frustration with existing analytic tools and the belief that we could do better.

Our team includes data scientists, actuaries, clinicians, developers, and data engineers whose combined expertise has transformed our customers' businesses for the age of AI.


Financial savings unlocked


Increase in patient engagement


Implementation process


Patient lives processed weekly

A New Approach
to Value-Based

Connect & enrich customer data

Predict clinical & financial outcomes

Identify modifiable opportunities

Optimize programs & strategies

Measure results

We Offer Solutions For:

our team background

Our Team

Executive Leadership

Charles Bloss, FSA, MAAA, FCA

EVP, Advisory & Consulting/Product Development

Mr. Bloss is responsible for the design of Certilytics’ analytic platform and product portfolio, leveraging his more than two decades of experiences in various actuarial, informatics, and financial leadership roles. At Florida Blue, Mr. Bloss was the Senior Director of Information Management, overseeing the team in charge of the data warehouse, BI tools, and master data. He also led the development of various analytic tools to support value-based contracting. Mr. Bloss is a Fellow of the Society of Actuaries, a Member of the American Academy of Actuaries, and a Fellow of the Conference of Consulting Actuaries.

Robert Dwyer, PhD.

Executive VP, Chief Data Scientist

Dr. Dwyer joined Certilytics in 2014, bringing over a decade of mathematical modeling and machine learning experience in both the private sector and academia, where he worked on problems ranging from the quantification of medical and financial risk to predictive genomics. He is responsible for overseeing the design and pathing of new ML/AI products.

Dr. Dwyer graduated from the University of Virginia in 2009 with a B.S. in Biology. He then obtained his M.S. and Ph.D. in computational biology from Princeton University, where he developed variations of maximum entropy algorithms to predict three-dimensional protein folding patterns by mining genomic sequence data. Prior to Certilytics, he worked with a number of startups and think tanks to develop algorithms to predict student loan repayment rates and to track Defense Department allocations.

Danielle Barriere

Executive VP, Operations

Ms. Barriere is responsible for the governance and processing of Certilytics’ data assets to support all client deliverables. She oversees the strategic direction for how Certilytics processes, maintains, and applies data to support client goals. Prior to joining Certilytics in 2014, Ms. Barriere was a Senior Informatics Analyst at MVP Health Care in New York, where she developed a strong knowledge of healthcare data and analytics. She graduated from Plymouth State University with a BS in Mathematics and Clarkson University with an MBA in Healthcare Management.

Jessica Kinnick

Executive VP, Client Deployment & Management

Ms. Kinnick is responsible for designing customer implementation and client engagement strategies and working with new and prospective customers to ensure a smooth onboarding process. Prior to Certilytics, Ms. Kinnick was the data and analytics director at Trilogy Health Services in Louisville. She holds a Master of Business Administration and Bachelor of Science Business Economics from the University of Louisville.

Andrew Ottum, MPH

Executive VP

Mr. Ottum is responsible for coordinating Certilytics’ business development strategy, including new sales, marketing, and strategic communications. As one of the original employees of the company, he has held various roles related to customer implementation and deployment, product design, and actuarial consulting. Prior to joining Certilytics in 2013, Mr. Ottum was part of the senior consulting team at Cambridge Advisory Group where he worked with Fortune 500 Companies in the management of their health and welfare benefits.

Mr. Ottum graduated with a Master of Public Health and BA in Economics from the University of Wisconsin - Madison in 2011 and 2009, respectively. He has published academic journal articles related to the effectiveness of patient and provider communication in reducing healthcare associated infections. He currently serves as the President of Eau Claire Events, a non-profit organization that raises money and awareness for local and international health and wellness promotion.

Elton Tavenner

Executive VP, Chief Technology Officer

Mr. Tavenner is primarily responsible for shaping the Certilytics’ technical vision and participates in the management of many aspects of the organization including information security, technical architecture, system support, reporting, and software development.

Prior to joining Certilytics, he held various leadership posts at AFS Technologies and Integrated Products, where he was responsible for starting a new mobile application division within the company and led the development of both the driver delivery and mobile order management software applications, and served as lead Product Manager for the flagship ERP product.

Mr. Tavenner earned his Bachelor of Science in Business Information Systems from The University of Phoenix in 2002.

Administrative Leadership

Allison Campbell, CPA

Senior Vice President, Chief Financial Officer

Randall Justice

Senior Vice President, General Counsel

Mark Tatum

Senior Vice President, Chief Officer, Administrative Services

Board of Directors

Martin F. Jackson

Co-Founder, Certilytics, Inc.

Robert Ortenzio

Merle A. Ryland

President & CEO, Certilytics, Inc.

Certilytics Is Growing!

Help us make data more powerful—and healthcare more affordable.


We’re always on the lookout for new talent to join our market-leading team of data scientists, developers, clinicians, data engineers, business analysts, product managers, and more.

We offer competitive salaries, full benefits, options for remote work, opportunity for growth, and a fun,
vibrant culture.

Don't see an opening for you? Send us your resume at recruiting@certilytics.com, and we'll notify you if an opportunity arises that matches your skillset.

It is rewarding to know that the work I do to supply predictive analytics can help manage costs and improve health outcomes.

Laura Nastasia, Data Engineer

The best thing about my job is there’s nothing “typical” about any day – some days I can be writing up business requirements for clinical quality measures for our products, while others I’m pulling the data to see what types of social determinants of health are impacting our chronic disease populations. I love what I do and the impact it makes in people's lives.

Lana Davis, Director of Clinical Analytics

We have a great crew here with a lot of people enthusiastic about the tech we use, and that enthusiasm shows in their code and projects. For any questions I’ve had, it’s never a problem to get someone into a call to sort out the answers. If I have an idea or suggestion for a product, I can tell my manager and they’re excited to hear about it. The people are what make or break a job–and Certilytics has that covered.

John Abdul-Masih, Software Engineer

contact Us bacground

Interested in learning more about Certilytics?