Inside Certilytics

Turning Data Into Decisions That Matter

Our Purpose

We believe data alone doesn't drive better healthcare — decisions do.

Leading healthcare organizations have trusted us since 2014 to turn fragmented data, business logic, and expertise into intelligence teams can use to improve their business and healthcare outcomes.

Our Experience

12+ Years of Healthcare
and
AI Experience

Certilytics didn't add healthcare to an existing platform. We started here, and every product decision has been made in service of healthcare organizations — not around them.

2014
Founded

Certilytics is founded to bring AI-driven predictive analytics to healthcare — built through founding partnerships with large, complex healthcare organizations.

Industry & GenAI Context
Attention and first generative deep learning approaches
2017
Deployed 1st AI Model

With the first deployment we could now deliver production-ready models capable of accurately providing clinical, financial and behavioral predictive insights to customers.

Industry & GenAI Context
2016 — OpenAI founded2017 — The Transformer architecture introduced, enabling long-sequence modeling
2018
1st Trained Member Deep Representation (mDR)

The deployment of a foundational clinical modeling technology that uses natural language processing to translate patient medical history into machine learning features. A first step towards being able to quickly train and deploy models into production.

Industry & GenAI Context
BERT brings deep bidirectional language understanding
2019
1st Production Models Deployed with mDR

Certilytics was now able to exponentially increase our ability to ingest and process unstructured healthcare data, rapidly train new and custom models and more quickly deliver valuable predictive insights.

2019
1st Provider Deep Representation Trained (pDR)

To enhance provider intelligence, Certilytics pre-trained a supervised, deep learning network to predict a provider's specialty from each provider's history of rendered claims.

Industry & GenAI Context
2020 — GPT-3, DALL·E
2021
Predictive Model Library Expands

We continue applying various AI and machine learning techniques in designing, deploying and calibrating until our library reached a milestone of over 100 predictive models.

Industry & GenAI Context
2021 — Anthropic founded2022 — Stable Diffusion2023 — ChatGPT & GPT-4, Gemini
2024
1,000 Model Milestone

We supercharged the predictive model development cycle so it can be completed in a single two-week sprint. Now, we could expand from 100 to 1,000+ models in our library, plus deliver customized predictive models.

Industry & GenAI Context
Claude
2025
Introduced the BrainstormAI Studio

We launched BrainstormAI Studio, a data science workbench for accelerating AI development capabilities for healthcare organizations by giving direct access to Certilytics advanced AI infrastructure and proven modeling foundation.

Industry & GenAI Context
DeepSeek-R1
2026
Debut of CertHLM

A first-of-its-kind healthcare-centric language model, built on our enriched healthcare data and predictive outputs, CertHLM lets users ask a question and get expert healthcare insight and decision support in seconds.

2026
AI Accelerator Program Established

A focused, guided path to help healthcare organizations move from AI strategy to real, operational execution — starting with their highest-value workflow.

Industry & GenAI Context
The industry's next chapter is still being written

Why Certilytics is Different

We did not arrive at AI because it was trendy. Certilytics has been shaped by years of work in complex healthcare environments. That's why we take a different approach.

Certilytics team working through a healthcare decision
Since 2014
Built in complex healthcare environments, not the lab.
01

Healthcare + AI Expertise

Every customer partners with a team that has spent over a decade inside healthcare itself — not building generic AI infrastructure and reading about healthcare secondhand.

Meet our team
02

Healthcare Data Foundation

A proven cloud-native solution for ingesting and processing millions of healthcare data records, creating a complete picture of a person's healthcare journey and physicians providing care.

Data Foundation
03

Healthcare and Business Context

Not every AI model understands healthcare or your business — ours do. Generic models are not equipped to reconcile payer logic, interpret benefit design, or explain why a cost trend moved.

Intelligence Layer
04

AI in Real Healthcare Workflows

Dashboards and reports aren't enough. Intelligence must plug into the workflows where decisions get made. We are experts at connecting data, business logic and AI-driven solutions right into the tools being used to make decisions.

Agents & Workspaces

Executive & Operating Leadership

A team with deep roots in healthcare, data science, and AI—focused on building software that holds up in the real world.

Administrative Leadership

Allison Campbell, CPASVP, Chief Financial Officer
Mark TatumSVP, Chief Officer, Administrative Services
Randall JusticeSVP, General Counsel

Board of Directors

Martin F. JacksonCo-Founder, Certilytics, Inc.
Merle A. RylandPresident & CEO, Certilytics, Inc.
Robert Ortenzio
Explore Certilytics

Learn More About What We've Built to Better Healthcare

How to Get Started

A focused conversation about your priorities, the workflows you're trying to improve, and where Certilytics can create the most value.