# Who We Are — Healthcare Decision Intelligence Company > Helping healthcare organizations since 2014 turn data, expertise, and AI into better decisions, valuable workflows, and measurable operational value. Source: https://certilytics.com/inside-certilytics We believe data alone doesn't drive better healthcare — **decisions do.** Leading healthcare organizations have trusted us since 2014 to turn fragmented data, business logic, and expertise into intelligence teams can use to improve their business and healthcare outcomes. ## Our Experience 12+ Years of _Healthcare and_ AI Experience Certilytics didn't add healthcare to an existing platform. We started here, and every product decision has been made in service of healthcare organizations — not around them. - 2014 — **Founded**: Certilytics is founded to bring AI-driven predictive analytics to healthcare — built through founding partnerships with large, complex healthcare organizations. - 2017 — **Deployed 1st AI Model**: With the first deployment we could now deliver production-ready models capable of accurately providing clinical, financial and behavioral predictive insights to customers. - 2018 — **1st Trained Member Deep Representation (mDR)**: The deployment of a foundational clinical modeling technology that uses natural language processing to translate patient medical history into machine learning features. A first step towards being able to quickly train and deploy models into production. - 2019 — **1st Production Models Deployed with mDR**: Certilytics was now able to exponentially increase our ability to ingest and process unstructured healthcare data, rapidly train new and custom models and more quickly deliver valuable predictive insights. - 2019 — **1st Provider Deep Representation Trained (pDR)**: To enhance provider intelligence, Certilytics pre-trained a supervised, deep learning network to predict a provider's specialty from each provider's history of rendered claims. - 2021 — **Predictive Model Library Expands**: We continue applying various AI and machine learning techniques in designing, deploying and calibrating until our library reached a milestone of over 100 predictive models. - 2024 — **1,000 Model Milestone**: We supercharged the predictive model development cycle so it can be completed in a single two-week sprint. Now, we could expand from 100 to 1,000+ models in our library, plus deliver customized predictive models. - 2025 — **Introduced the BrainstormAI Studio**: We launched BrainstormAI Studio, a data science workbench for accelerating AI development capabilities for healthcare organizations by giving direct access to Certilytics advanced AI infrastructure and proven modeling foundation. - 2026 — **Debut of CertHLM**: A first-of-its-kind healthcare-centric language model, built on our enriched healthcare data and predictive outputs, CertHLM lets users ask a question and get expert healthcare insight and decision support in seconds. - 2026 — **AI Accelerator Program Established**: A focused, guided path to help healthcare organizations move from AI strategy to real, operational execution — starting with their highest-value workflow. ## Why We Are Different Why Certilytics is _Different_ We did not arrive at AI because it was trendy. Certilytics has been shaped by years of work in complex healthcare environments. That's why we take a different approach. - **Healthcare + AI Expertise** — Every customer partners with a team that has spent over a decade inside healthcare itself — not building generic AI infrastructure and reading about healthcare secondhand. - **Healthcare Data Foundation** — A proven cloud-native solution for ingesting and processing millions of healthcare data records, creating a complete picture of a person's healthcare journey and physicians providing care. - **Healthcare and Business Context** — Not every AI model understands healthcare or your business — ours do. Generic models are not equipped to reconcile payer logic, interpret benefit design, or explain why a cost trend moved. - **AI in Real Healthcare Workflows** — Dashboards and reports aren't enough. Intelligence must plug into the workflows where decisions get made. We are experts at connecting data, business logic and AI-driven solutions right into the tools being used to make decisions. ## Executive Leadership Executive & Operating Leadership A team with deep roots in healthcare, data science, and AI—focused on building software that holds up in the real world. - [Andrew Ottum, MPH — Executive Vice President](https://certilytics.com/inside-certilytics/leadership/andrew-ottum) - [Danielle Barriere — EVP, Operations](https://certilytics.com/inside-certilytics/leadership/danielle-barriere) - [David Hutton — SVP, Software Engineering](https://certilytics.com/inside-certilytics/leadership/david-hutton) - [Elton Tavenner — EVP, Chief Technology Officer](https://certilytics.com/inside-certilytics/leadership/elton-tavenner) - [Mark Mach — SVP & Chief Information Security Officer](https://certilytics.com/inside-certilytics/leadership/mark-mach) - [Robert Dwyer, PhD. — EVP, Chief Data Scientist](https://certilytics.com/inside-certilytics/leadership/robert-dwyer) ## Explore Certilytics Learn More About What We've Built to Better Healthcare - **Platform** — One unified foundation connecting data, context, rules, agents, and applications. - **AI Accelerator** — A structured path from AI interest to live, high-value healthcare workflows. - **Agents & Workspaces** — Purpose-built tools for the high-value workflows where healthcare decisions get made. ## Get Started How to Get Started A focused conversation about your priorities, the workflows you're trying to improve, and where Certilytics can create the most value.